Brand identity for a food truck designed to live in a university courtyard — swapping the usual campus fast food for Greek and Turkish pita with a more refined, considered look.
Pitakí is a food truck built for a university courtyard, where eating fast usually means settling for less. The concept takes Greek and Turkish pita — food made to be eaten standing up and with your hands — and gives it the care of a proper restaurant. The identity leans on Mediterranean references rather than street-food clichés: a warm, sun-worn palette, classical detailing and a confident wordmark that reads clearly from across the courtyard, so a quick lunch between classes feels like a small treat rather than a compromise.